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Affiliate Marketing: Biggest Mistakes Many Beginners Make

| July 11, 2009 | 0 Comments

Affiliate marketing success isn’t always easy to obtain – especially when one makes a costly mistake.  It’s a pretty common fact that less than 10% of affiliates make decent money, yet thousands jump onto the band  wagon all the time hoping that they can earn money as well.  Unfortunately, most don’t have what it takes to learn a good strategy, and those that do aren’t motivated enough to stick with it.

The only way to really fail at affiliate marketing is to give up on it.  Sure, those who do stick with it may feel as if they are failures at times, but in the end, they’ll finally learn from their mistakes and overcome the pitfalls.   Some people catch on more quickly than others, but as long as one sticks with being an affiliate and works hard every single day, he or she can eventually achieve success.

There are a few common mistakes that all affiliates make at least once.  Unfortunately, making such mistakes will lead to complications, making it very difficult to make sales and see profits.  These common mistakes  can be hard to fix, but fortunately there are no challenges that can’t be overcome in affiliate marketing.  The problem with these mistakes is that they lead to wasted time and a lack of progress.


They include:

  • Choosing the wrong program and niche:
    There are literally thousands of affiliate products to choose from, and not all of them are equal.  Those that are equal can’t always be sold by the same type of affiliate.  This is because each seller has his or her own  interests, goals, and preferences.  While one seller may find promoting products for the pet niche to be easy, another seller will not.


    Another mistake that some affiliates have the tendency to make is to choose a product that there is no market for.  They do everything right: create a good website, work with a good SEO strategy, set up a marketing  campaign, etc, yet they still don’t make any money.  Knowing and understand the market is essential when it comes to selecting affiliate programs.

  • Joining too many programs:
    While many super-affiliates can handle several programs, beginners cannot.  Choosing one too many products initially will lead to nothing but frustration.  A beginner should choose only one niche and three or four  similar products relating to the niche.  That way, consumers can have a small selection of choices when visiting the affiliate’s site.  It is okay to look over many different programs, but a new affiliate should do research to  find out which ones there is a market for and choose wisely.


  • Website promotion failure
    A website is going to get no visitors if the owner doesn’t promote it properly!
    If there is a market for a niche, and other affiliates seem to be successful at selling certain products, then a beginner can make sales as well  as long as he or she creates a good website and properly promotes it.  Simply throwing a site up on the world wide web and expecting people to visit it is ludicrous – one must invest time and effort into a marketing  strategy.

    Fortunately, it doesn’t cost a lot of money to promote a website, just as long as the webmaster has an adequate knowledge of search engine optimization and a willingness to implement marketing techniques every  single day.  Additionally, the website needs to be well-maintained, and updated with quality information on a regular basis, so that visitors will have a reason to return.

  • Lack of long term goals:
    Affiliate marketing isn’t necessarily something with which someone can make a fortune overnight.  Many beginners only have goals for the short term, and never think about the long term consequences.  It takes time for  a website and content to get sorted through Google’s system.  Most affiliates will either give up too easily and quit online marketing altogether, or do stupid things such as spamming or buying bulk traffic.

    As mentioned above, there are proper ways of advertising websites, most of which involve search engine optimization.  This can take time, which is something that many newcomers don’t realize.  It’s essential to spend  time on a marketing campaign every single day, even if the results might take some time to come about.  Consistency and perseverance are both extremely important in internet business.



Conclusion:

An affiliate needs to be passionate about running an online business in order to be successful.  Motivation is the ultimate key to success, and while the aforementioned mistakes can cause a lot of problems, the only real  failure is throwing in the towel and giving up altogether.

Category: Affiliate Marketing, Home Based Business Opportunities

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