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Social Media 101: How to Drive Traffic Using Twitter

| October 20, 2009 | 0 Comments

Twitter is quickly becoming one of the most important and influential tools for online workers, marketers and companies. Because of social media, there’s now the option to communicate with thousands of potential customers without any additional cost. This gives tremendous power to marketers, but even greater power to consumers. While marketers start conversations, the thousands of consumers will power the discussion. This quick guide explains how to make sure that your brand’s conversation travels down the path that you want, and doesn’t become another social media runaway.

Firstly, you need to make sure your message is scalable. The most valuable feature of Twitter is the scale and scope. Messages are short and sharp, with the ability to penetrate massive markets and niches. This means that you need to reduce your one-minute pitch even more. Don’t try to sum up your product or service in 140 characters. Focus on pre-selling your product, and let the retweets of others to fuel your reputation and credibility. Offer small amounts of information, and guide your prospective customers towards an opt-in page or informational website to do the selling later.

Why do you need to delay the sale? Because social media isn’t about direct advertising. Thousands of companies have tried to advertise directly on social media and almost all have failed. Why? Because people use social media to escape brands. The average consumer takes in hundreds of marketing messages every day, and views Twitter as an escape rather than a brand reference. To make sure that your social media marketing succeeds, you need to make sure that you focus on the soft sell. The hard sell comes later, once you’ve moved your prospects off of Twitter and onto your own territory.

Memorize one golden rule for your social media marketing campaigns: people are always suspicious. On an informational website, advertising is expected. The banner ads are clearly defined, the sponsored links are marked, and the Adsense banners are made clear. Twitter is different. There are no banner ads (yet), and no sponsored links. Naturally, when people see something that could be commercial, they hop on the defensive. It’s up to you to market so softly that you can overcome this barrier and lead them towards a hard sale further down the line. Treat every stage as separate, and you’ll quickly find that more and more prospects come through to your supporting websites, and more end up buying.

Where should you start? Here’s a quick plan. Build your following naturally, by offering valuable information and unique insights into your market or business. Focus on gaining momentum before you try to drive traffic to your sales pages. Once you’ve got that following, treat it with the respect that it deserves. Don’t market aggressively; market softly. Don’t push people into sales; guide them. Don’t put your visitors in a situation where they’re immediately confronted with a product; let them research and buy comfortably.

Follow this guide and you’ll find that your Twitter influence increases, your through-traffic is boosted, and your sales are comfortable and steady. The hard sell will produce immediate and temporary results, but this method will guarantee long-term Twitter traffic and sales.

Category: How to Make Money Online

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