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Why Selling Ebooks Is a Great Way to Make Money Online

| June 11, 2011 | 0 Comments

Have you ever lain awake at night thinking about a problem, turning it over and over in your mind, hoping to see the one angle  to free you of your anxiety? If you have, then you know the emotional state that you should target in your first ebook.

The most profitable ebooks books out there are the ones that solve burning problems and show the way from pain to relief. If you have ever solved a sleep-robbing problem yourself, you can sell the information as an ebook.

You don’t have to be an expert. You just need to have the answer to a problem that other people will pay to solve, and to present it in a step-by step fashion.

A successful author of ebooks taps into the desperate passions, pains and hungers of his buyers. He or she doesn’t know all the answers to everything — or even pretend to. He or she does know the answers to questions that buyers will pay to solve, now.

One of the best things about ebooks is that they are fast to write. Since you aren’t trying to win any literary awards, you don’t have to spend a lot of time editing. Successful ebook authors aren’t usually literary geniuses. Usually they have writing styles that could be called “adequate” or “decent” at best. The trick isn’t allusion, metaphor, or literary symbolism. All you have to be do is convey your thoughts in a clear way, and show the reader how to get from Point A to Point B.

The writers of profitable ebooks write the way they talk. Readers love an informally written, step-by-step guide. They relate to authors who don’t talk down to them. An ebook reader would rather feel that you are speaking across the table at a diner than reading a lecture from a academic podium. This conversational tone, coupled with advice that works, is the key to building trust with a reader. And that trust leads to repeat sales.

All you have to do is make sure that the information is clearly organized and doesn’t’ have any obvious spelling or grammatical errors. Ebooks are incredibly cheap to produce. In fact, you can use free software and get very professional results.

Many new ebook writers make the mistake of providing lots of information but no advice. Experienced ebook authors know that if you provide information, but don’t tell a reader what to do with it, the information is useless to the reader. Ebook buyers don’t want information. They want answers. For example, a list of business resources doesn’t do the reader any good — no matter how good the list. But if you walk your readers through the resources, and show how to use them one at a time, step by step — you will make money.

You aren’t going to make money selling ebooks if you are selling general how-to information. You have to target specific issues. Find the snag-ups for people in any field. What is the worst case scenario? Tell the reader how to avoid it. What are the fears of the reader? Show the reader how to avoid those outcomes. What is the best possible outcome that a reader might hope for? Lead him or her precisely toward that outcome.

If you offer the information a person desperately needs, you will make a sale, because he or she needs what you have. And that’s where you should start: at the burning need. Writing successful ebooks is about tapping into desperate needs. People surf the web fast, fast, fast — and the key to catching them (and getting their money) is offering a solution to exactly the desperate problem they are searching for an answer to. And that’s why ebooks are a great way to get started making money online. You don’t need a reputation. All you need is the solution to a burning problem.

Category: Home Based Business Opportunities

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